Product Planning Support

In today’s healthcare industry, the costs to develop a product are higher than ever before. Research & Development departments focus only on clinical benefits, often leading to sub-optimal commercialization for pharmaceutical firms. Therefore, it is important to optimize R&D efforts by focussing on commercially attractive therapy areas with manageable access hurdles.

At phamax, we help to identify the value of the product at the early stages of the R&D planning by including market access considerations. Our early market access services link the market potential with access requirements, bridging the gap between R&D and Commercial departments for the successful planning of your product.

As our key differentiator, we bring in scientific know-how through our in-house physician team, the Focus Scientific Research Center (FSRC), with access to over 2000 healthcare stakeholders across the globe, supporting your strategy with insights from key medical experts.

In this way, we help you streamline your product development by reducing time and costs, while preparing you for a successful launch.

Current Situation

  • High costs to develop a product
  • R&D departments focus only on clinical benefits, often leading to sub-optimal commercialization

Business Need

  • Optimize R&D efforts by focusing on therapy areas which are commercially attractive (market potential) and with manageable access hurdles
  • Identify the value of the product at early stages of the R&D planning by including market access considerations

Solution

  • Our early market access services link the market potential with access requirements
  • We bring in scientific know-how as our key differentiator through our in-house physician team

Request Your Free Concept Note

Let us know If you are looking for market access solutions for your product backed by solid scientific and analytical logic. We will get back to you with a free concept note outlining the design, timelines and cost of a potential product planning support project.

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